Jawed Shah | ShopGroove Clothing | Pakistan
From 3.9x ROAS to a 10.3x ROAS Growth Machine
How We Turned an Initial Investment into PKR 4.2 Million in Scalable Revenue
Background
Jawed Shah’s ShopGroove brand was actively running ads but couldn’t break through the scaling barrier.
Despite consistent investment, his campaigns were achieving a decent, but ultimately limiting, Return on Ad Spend (ROAS). Scaling aggressively was too risky, and his current ad strategy was holding the business back from its true profit potential.
In the initial audit period, ShopGroove’s ads looked like this:
PKR 64,690 spent → PKR 252,291 revenue ROAS: 3.9x
While profitable, this 3.9x ROAS left minimal margin for safety or future growth. Scaling had stalled, and without a strategic overhaul, the business risked stagnation.
The Turning Point
When Jawed Shah and the ShopGroove team partnered with us, we immediately initiated a full rebuild of their ad foundation.
This involved thoroughly cleaning up their existing campaign structure and fixing critical tracking issues, followed by rebuilding their conversion funnel to deliver significantly higher conversion rates.
To prepare for growth, we developed fresh, high-impact creative and optimized audience strategies specifically designed for aggressive scaling,
and finally, implemented a systematic scaling process to ensure the budget could grow safely while rigorously protecting profitability.
The Result
The turnaround was fast and dramatic, transforming the brand’s performance in just 60 days:
Month 1: Initial Breakthrough
We immediately improved profitability and substantially increased revenue in the first 30 days:
PKR 225,000 spent → PKR 1,525,500 revenue
ROAS: 6.78x
We jumped from a risky 3.9x ROAS to a scalable 6.78x ROAS, proving the new foundation worked.
Month 2: Scaling to Peak Profitability
We utilized the systematic scaling process to achieve a massive breakthrough:
PKR 416,780 spent → PKR 4,292,834 revenue
ROAS: 10.3x
The ads became a predictable growth engine, hitting a massive 10.3x ROAS and generating over PKR 4.2 Million in revenue.
In just 60 days, ShopGroove went from struggling at a 3.9x ROAS to achieving a remarkable 10.3x ROAS, unlocking massive, scalable profit.
